Aszure gray consulting

From founder-led to team sales that hits numbers.

I’m Aszure Gray, a Fractional Head of Sales. I build the first version of your sales org—people, process, and pipeline—so revenue is predictable without you carrying every big deal.

From 2006 to 2019, I managed 45+ client accounts and earned multiple awards for greatest year-over-year revenue growth. From 2015 to 2019, I served as a Senior Leadership Consultant, facilitating leadership programs and winning a 2015 performance award. In 2019, I became VP of Business Development, cultivating C-suite relationships, designing sponsorship strategies, and driving multi-channel outreach; in 2021, I stepped into a Chief Revenue Officer role, building and executing go-to-market and partnership strategies that consistently converted into revenue. Most recently, I served as Chief Growth Officer, leading partnership strategy, key client relationshipshosting a podcast to expand brand visibility and partnerships.

What You Get

A clear sales system your team can run (ICP, messaging, stages, exit criteria).

Builder AEs who can prospect, run deals, and document what works.

Pipeline discipline and forecasting you can trust.

Coaching for your internal lead so I can step back.

Why It Matters

First VP Sales hires often miss; many teams stall because the system isn’t defined.

Only about half of teams consistently hit quota without a proven playbook.

You don’t need a savior; you need a system—then the right people to run it.

How We Work Together

Sales Org Audit (2–3 weeks) – Gaps, quick wins, 90-day plan.

90-Day Build – Playbooks, hiring/leveling AEs, pipeline rules, CRM workflows.

Coach & Handoff – Manager cadence, deal reviews, forecast accuracy.

Interim Leadership (as needed) – Cover the seat while you recruit the right leader.

ASZURE GRAY

About me

I help founders replace “hero selling” with a repeatable sales system. I’ve spent my career turning partnerships, process, and people into revenue—then coaching the team so it runs without me.

What I’m known for

Clear communication, direct coaching, and no-fluff execution. Experience & wins.

Turning tribal knowledge into playbooks that ramp reps fast.

Hiring and leveling sales talent that actually fits your stage.

Pipeline discipline and forecast accuracy.

Right-sized CRM/process—just enough to scale, not slow you down.

Schedule Now

Take The Next Step

Not sure where to start? Get our free Transition Assessment below!

Sales Org Audit

Outcome: A precise 90-day plan to move from founder-led to team-run sales.

Deliverables:

Current-state gap analysis (ICP clarity, messaging, stages, exit criteria, CRM setup).

Quick wins you can implement immediately.

90-day build plan with milestones, owners, and metrics.

Good fit if: You’re ready to scale but don’t want to guess.

90-Day Build

Outcome: The first version of a scalable sales org your team can run.

Deliverables:

Playbooks: ICP, talk tracks, discovery, qualification, objection handling, pricing guardrails.

Hiring/Leveling: Profile for builder AEs, scorecards, interview loop, onboarding plan (with certifications).

Pipeline Rules: Stage definitions, exit criteria, activity standards, forecast cadence.

CRM Workflows: Clean, minimal processes that support accurate reporting.


Good fit if: You want predictable revenue without heavy founder dependency.

Coach & Handoff

Outcome: Your manager and reps operate the system with consistency and confidence.

Cadence includes:

Weekly deal reviews that improve win rate (not just status).

Forecast and pipeline hygiene checks.

Coaching your sales lead on operating rhythm, enablement, and hiring.

Good fit if: You’ve built the core and want accountability and continued lift.

SCHEDULE CONSULTATION

Are you ready?

Stop guessing. In a few minutes you’ll see exactly what’s blocking your move from founder-led selling to a team that reliably hits number. You’ll get a simple, color-coded score across five essentials—ICP clarity, playbook readiness, talent/coverage, pipeline discipline, and forecast accuracy. No fluff. Just a clear read on where you’re strong, where you’re exposed, and what to do next.

Who it’s for: Founders and lean leadership teams who want predictable revenue without over-hiring or rebuilding the whole GTM.

What happens next: enter your details → get access to the assessment by email. No spam—just practical next steps.

Go back

Your message has been sent

Let’s connect to get acquainted and explore your needs. Our team will lead this conversation to help you make the right decision on a commitment-free basis.

Schedule a Consultation